As a child we are told and live out a storyline up until about the age of 10 maybe. The same with our religion, it gets intertwined into the story. Christmas to me is way to commercialized now, they have incorporated black Thursday as an additional shopping day along with black Friday . The dots do not connect, why do we continue this crazy storyline? I question it all. Which brings to mind Edward Bernays again for his indoctrination of PR work of propaganda, consumerism. Below are snips from the Wikipedia website that crystallizes propaganda through social science.
Bernays’s public relations efforts helped to popularize Freud’s theories in the United States. Bernays also pioneered the PR industry’s use of psychology and other social sciences to design its public persuasion campaigns:
If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing about it? The recent practice of propaganda has proved that it is possible, at least up to a certain point and within certain limits.
Bernays refined and popularized the use of the press release, following its invention by PR man Ivy Lee, who had issued a press release after the 1906 Atlantic City train wreck. One of the most famous campaigns of Bernays was the women’s cigarette smoking campaign in 1920s. Bernays helped the smoking industry overcome one of the biggest social taboos of the time: women smoking in public. Women were only allowed to smoke in designated areas, or not at all. If caught violating this rule, women would have been arrested. Bernays staged the 1929 Easter parade in New York City, showing models holding lit Lucky Strike cigarettes, or “Torches of Freedom“. After the historical public event, women started lighting up more than ever before. It was through Bernays that women’s smoking habits started to become socially acceptable. Bernays created this event as news, which, of course, it wasn’t. Bernays convinced industries that the news, not advertising, was the best medium to carry their message to an unsuspecting public.